Following these recommendations below will help your listing be more visible to shoppers as they search and navigate the Chairish shop. Following these tips will also ensure that you provide the detail required to help prevent a return due to misrepresentation of your item. Listings submitted with high quality product detail information and photography will take less time for our Production Team to edit, and may publish more quickly than listings that need editing.
- Categories
- Titles
- Descriptions
- Dimensions
- Additional Information Tags
- Photos
- Condition
- Categories
Why is selecting the correct category important?
Correctly categorizing your products will help shoppers locate your product quickly. Category placement will be important as Chairish inventory continues to grow and we expand our search filters and navigation menu.
Although you can select up to 3 categories, we suggest limiting your listing to one single most relevant Category tag.
How do I select a category on the listing form?
When you select the Category field, a list of all possible category options available on Chairish will appear. You can drill down to subcategories to select the most relevant categorization for your type of item. You can also simply start typing the word for the type of furniture or decor item that best applies to your item for sale. As you start typing, a list of Category tag options will appear. Select the most appropriate Category tag from the list.
For example, if you are listing a coffee table, start typing "coffee" into the Category field. You will see a list of category options drop down. To apply the "Coffee Tables" category tag to your listing, simply click on that category from the list of options.
- Titles
Why are titles important?
Descriptive titles help shoppers find exactly what they’re looking for when they search specific keywords on Chairish or on Google. We encourage our sellers to follow our recommendations for writing titles to ensure listings are optimized for search.
Title Structure
Use the following formula to create a descriptive title for your item. If you don’t know the maker, date, or style, be as detailed as possible with the details you do know about your item.
Date/Period + Style + Maker/Brand + Color + Material + Category
Example: "1950s Mid-Century Eames Black Leather Lounge Chair"
Please avoid adding any promotional messages such as: Sale, Free Shipping, BOGO, etc., as they do not contribute to your listing's search rank.
Title Structure for Art Listings
Art title structure is slightly different than decor and furniture titles. It is important to have the same title format for each listing in your account and to follow one of the formats below. If Artwork Title and Artist Name are unavailable, please describe the subject of the artwork.
Date + Style + Color + Medium +Artwork Title + Artist Name
Yes: "1970s Abstract Acrylic Painting "Collage 1" by W.L. Scruggs"
No: "Large Watercolor Painting"
No: "Polo I - framed"
Title Format
Titles should be in Title Case - as in, the first letter of each word is capitalized. Please do not use all caps or all lower case formats.
Yes: "Vintage Chinese Tall Green Ceramic Vase"
No: "VINTAGE CHINESE Tall Green Ceramic Vase"
No: "vintage chinese tall green ceramic vase"
Title Length
We recommend keeping your titles limited to 5-6 words. Any keywords not mentioned in the title can be added to the description instead, as all words included in listing descriptions are searchable.
Yes: "Vintage Mid-Century Art Pottery & Iron Plant Stand"
No: "Vintage Plant Stand"
No: "Vintage Art Pottery Bullet Planter Mid Century Modern Ceramic Pot Geometric Architectural and Modernist Iron Plant Stand"
Referencing Quantity in Titles
If the price of your listing includes a pair of items, add "A Pair" to the end of your title so that the quantity offered for the price is clear to the shopper.
Date/Period + Style + Maker/Brand + Color + Material + Category - A Pair
Ex: "Thomasville Contemporary Oak Dining Chairs - A Pair"
If the price of your listing includes a set of items, add "Set of X" to the end of your title so that the quantity offered for the price is clear to the shopper.
Date/Period + Style + Maker/Brand + Color + Material + Category - Set of X
Ex: "Thomasville Contemporary Oak Dining Chairs - Set of 6"
Superfluous Adjectives
Avoid words like Beautiful, Lovely, Gorgeous, Stunning, Amazing, etc. These words are not beneficial for search and detract from the detail of the product. However, descriptive adjectives such as Large, Small, & Color are great for titles.
Yes: "Large Contemporary Black Wall Mirror"
No: "A Beautiful Pair of Two Throne Chairs in Rococo Style"
No: "The Amazing, Lovely Goddess Torchiere Floor Lamp Hand Made Museum Quality Artwork Figurine"
Punctuation
For visual consistency between listings on Chairish, we encourage you to keep punctuation in your title to a minimum. Please don’t add "/", "~", "*", "( )", "+", or periods at the end of titles. "&" and "-" are acceptable punctuation.
Yes: "1930 Art Deco Needlepoint Cushion & Caned Arm Chair"
No: "Banana Leaf Arm Chair W/ Brown Cushions."
No: "Vintage Table Lighter With Holder Silver Plated Pewter Glass (Japan Marked) New Old Stock****1950's-1970's******"
- Descriptions
Why are descriptions important?
Photos help guide shoppers to your product, but descriptions provide the shopper with more detail about history, wear, and condition to build confidence in the shopper to purchase your item.
What should my description include?
As many details as possible! In the description, it is encouraged that you document all of the details of the product with a minimum of 2 full sentences. It is also helpful to format the description with correct grammar and punctuation so that the first impression of your item to the shopper is clear and professional.
Although there is no strict format to follow when creating descriptions, it is important to know what should and shouldn’t be included. All keywords in the description are searchable on our site and on search engines. Please add any searchable key terms you think are important for locating your listing via search within the body of the description paragraph(s).
Please include:
- Age
- Condition
- Quantity
- Maker/Brand
- Styles
- Place of Origin
- Provenance
- Materials/Medium
- Dimensions of all Products Included
- Artist History
- Superfluous Adjectives that are recommended to NOT use in the listing title. They're better suited for the description!
Please exclude:
- Street Addresses
- Email Addresses
- Phone Numbers
- URLS
- Twitter, Facebook, or Instagram Handles
- Local Pickup Only
- Cash Only
- Viewing Product Before Purchase
- No Returns/Final Sale
- Dimensions
Why are dimensions important?
Many shoppers are looking for products with specific dimensions to fit a space. If the purchased product has dimensions in person that differ from the listing, you may be at risk for a return. Having correct dimensions also helps shoppers refine searches when using our dimension advanced search filters.
How should dimensions be entered?
In the listing form, there is a section for dimensions with three fields for Width (side to side), Depth (front to back), and Height (bottom to top). All three dimensions are mandatory and should only be entered in inches. If your listing contains more than one product of a different size, enter the largest dimensions in the dimension field and all additional dimensions in the description.
If your item can be disassembled for shipping, please enter Shipping Dimensions of the item disassembled or box size on Part 3: The Logistics section of the listing form.
Depending on the category of the item you are listing, you will be prompted to enter any additional dimensions that are specific to each category (such as each section of a sectional, seat height, arm height, etc). Please enter additional dimensions in the listing form in order to reduce the amount of Q&A from a shopper before purchase.
- Additional Information Tags
Why are tags important?
Similar to Categories, the Brand, Color, Material and Style tags are essential for search purposes. These tags make your product distinct and searchable through advanced filter settings.
Not sure what tags are available?
Just start typing the word for the Brand, Color, Material, or Style that you'd like to tag. As you start typing, a list of options will appear. Select the most appropriate tag from the list.
To complete the Brand, Artist, or Designer, “Styled After” section of your listing, as you begin typing in each of these fields, a drop down list will appear from which you can choose the appropriate name. If you don't know the name(s) for these fields, you can type in "Unknown" or check "Unknown" at the top right of this section of the listing. If you don't see the name(s) in our pull down menus, you will still be able to type the name in the fields.
For best results, please be sure to add the brand or artist/designer to the title or description of your listing.
- Photos
Why are photos important?
Great photography will draw a shopper into your listing when they are browsing or searching on Chairish. As a curated site, photography is of huge importance in maintaining visual consistency and giving our customers the confidence to make a purchase - even when they can’t see the product in person.
Great quality photography also makes your product more likely to be featured in a featured curated collection.
Please visit our Photo Guide for further tips on taking photos for your listing: Chairish Photo Guide
You can upload up to 12 photos of your item and we encourage you to upload as many photos as possible. Width or height of each photo must be at least 460 pixels.
- Condition
The condition section of the listing form will ask a series of questions in order to gather a thorough condition report of your item. Please add any additional comments about the condition in the Condition Details paragraph field. It is important to accurately describe the condition of your item to the best of your ability in order to reduce the amount of Q&A from a shopper and reduce the risk of a return after a sale.