Why trade Pricing is Important
Trade members are an important segment of the Chairish community: they purchase frequently and their average order value is typically higher than non-trade buyers. When you offer a trade discount:
- Your listings receive greater exposure by inclusion in exclusive collections visible only "to the Trade"
- Your listings are more attractive than those where a trade discount is not offered
- You develop a long-term relationship with the Trade community
Adding Trade Pricing:
You can add trade pricing in three ways:
- When listing a new product, there is an optional field where you can input a Trade Discount %
- In “My Listings”, you can click on “Add Discount” under the “Trade %” column
- In “My Listings”, you can also click on “Set Trade Discount” at the top to apply a standard Trade Discount % to all active listings
Adjusting Trade Pricing:
If for any reason, you decide to remove or reduce your Trade Discount, use the "Set Trade Discount" button and apply a new discount %, or 0% to adjust your discount.
When you mark down a listing, the trade discount is applied to the new mark down price. For example:
- Pre-Markdown:
- List Price: $100
- Trade Price: $80 (20% trade discount)
- Post-Markdown:
- New List Price: $50 (50% markdown)
- New Trade Price: $40 (20% trade discount)