Benefits:
Adding trade pricing to your listings has several benefits. Trade members are an attractive segment of our community as they purchase frequently and will likely have higher budgets for their projects. Additional benefits of adding trade pricing are:
- Gives your products greater exposure as products with trade discounts will be included in exclusive collections only visible to the Trade
- Provides Trade members financial incentives to select your product over other similar items
- Develops a long-term relationship with the Trade community
Adding Trade Pricing:
You can add trade pricing in three ways:
- When listing a new product, there is an optional field where you can input a Trade Discount %
- In “My Listings”, you can click on “Add Discount” under the “Trade %” column
- In “My Listings”, you can also click on “Set Trade Discount” at the top to apply a Trade Discount % to all products that are for sale
Adjusting Trade Pricing:
If for any reason you later determine you don't want to offer a trade discount or you want to adjust your trade discount, you can use the "Set Trade Discount" button and apply 0% or the amended percentage.
If you markdown a product, the trade discount percent will be applied to the new markdown price. For example:
- Pre-Markdown:
- List Price: $100
- Trade Price: $80 (20% trade discount)
- Post-Markdown:
- New List Price: $50 (50% markdown)
- New Trade Price: $40 (20% trade discount)