Building a Title
Optimize the discoverability of your items, while avoiding accidental misrepresentation or confusion with your titles. Google typically truncates page titles over 55-65 characters in length, with the most weight given to the words used first, formatting - so concise titles are key!
Length: Your title should contain at least 4 words, and no more than 10 (excluding quantity, if you are selling multiple pieces in your listing). It is important that your title flows well and is grammatically correct for a professional look and feel. If you are trying to optimize searchability, include additional relevant keywords in the description.
| Too Short | Too Long | Just Right | |
| Decor | Vintage Plant Stand | Vintage Art Pottery Bullet Planter Mid Century Modern Ceramic Pot Geometric Architectural and Modernist Iron Plant Stand | 1950s Mid-Century Art Pottery & Iron Plant Stand |
| Villeroy & Boch China | Villeroy & Boch, Gallo Design, Frutteto, Chop/Charger Plate, Dishwasher Safe China, Made in Germany - Set of 5 | Gallo for Villeroy & Boch Frutteto China Charger Plates - Set of 5 | |
| Vintage Plate | Vintage Wall Charger Studio Pottery Ceramic 12" Plate 1980s Raku Abstract Post-Modern Mid-Century Modern Miami in the Style of Douglas Adams | 1980s Vintage Douglas Adams Style Post Modern Studio Pottery Wall Charger | |
| Art |
Collage 1 by W.L. Scruggs | 1970s Vintage "Collage 1" Abstract Acrylic Red, Orange, and Cyan Painting by W.L. Scruggs, Custom Framed in Oak | 1970s "Collage 1" Abstract Acrylic Painting by W.L. Scruggs |
| Botanical Print on Paper | Antique -- Botanical Print on Paper -- "The Winter of Life" -- by South Carolina Artist Mary Elliot -- 1886 | 1886 Antique "The Winter of Life" Botanical Print on Paper by Mary Elliot |
Formatting:
General title format for furniture + decor
Date/Period + Maker/Brand + Style + Color + Material + Category + - '# of Pieces" (If Relevant)
If you don’t know the maker, date, or style, be as detailed as possible with the details you do know about your item.
Title Structure for Art Listings
The title structure for art is slightly different to highlight important elements like the medium and the artist’s name. If the artist’s name is unknown, describe the subject and style to the best of your knowledge.
Format for art: Date + Artwork Title + Style + Color + Medium + Artist Name
The Dos & Don'ts of Listing Titles
|
Do |
Don’t |
Why |
|
Contemporary Art Deco Style Black Wooden Bar Cabinet |
Art Deco Black Wooden Bar Cabinet |
Misrepresentation of the period |
|
19th Century English Regency Style Silver Plated Knife Rests - Set of 8 |
1800s/19th Century Set of 8 English Regency Silver Plated Knife Rests (Tableware) |
Structure |
|
Gustavian Wooden Inlaid Commode With Brass Plated Hardware |
Immaculate Gustavian Wood Inlaid Commode With Stunning Brass Plated Hardware |
Extraneous adjectives |
|
1970s Thomasville Contemporary Oak Dining Chairs - A Pair" |
Set of Thomasville Contemporary Oak Dining Chairs |
Structure |
|
1950s Mid Century Modern Rosewood Secretary Desk with Chair |
MCM 1950s Rosewood Secretary Desk W/ Chair c.1957 |
Don't use abbreviations |
|
Brutalist Sculptural Copper Frame Wall Mirror |
11 x 14 Brutalist Sculptural Copper Frame Wall Mirror, $750 |
Dimensions and price |
|
1930s Vintage French Provincial Nightstands |
FINAL MARKDOWN 1930s Vintage french provincial nightstand |
Non-compliant terms |
Adding your Title
Add your title to the title field by clicking the field in the listing form. Type your formatted title, and click into the next field.
